Last night was our press preview event for the Fall-Winter line, which I had announced here
. Bloggers, journalists and members of the press came to see the unveiling of our new line and get a mini-tour of our studio. Exciting! The event had a Paris theme to celebrate the success of our Springtime in Paris soap
. Without giving away too many product photos of the new line, which goes live on Tuesday morning, I wanted to share this happy event with you! We worked extraordinarily hard on the Fall-Winter line and on this press event, and I think both turned out great.
The Paris theme was carried through to everything we did. I used a lot of blue glass, both for its old french apothecary feel and because it matches the blue glass bottle packaging on our newest product. The studio was peppered with vintage hats on vintage hat stands, with hat boxes and feathers decorating most surfaces.
Watches, time pieces and antique french keys bought in Paris were placed around the products in the main display, with white lace tablecloths. I wore a vintage Eiffel tower Paris pin and bracelet, pictured top left above, borrowed from my mom.
And what's more fun with a Paris theme than the food! We served champagne, pink hibiscus-flower lemonade, homemade macarons, freshly baked madeleines, lavender and rose shortbreads and pink and white meringues. We also had Herbes de Provence crisps with crème fraiche dip, and cheese straws.
Inspired by a twitter conversation with the lovely Lindsay from Sometimes Fancy
after this post
, I used our vintage tea cup collection as tealight candle holders-- lots of them!
I used a set of truly gorgeous vintage photo-postcards of Paris landmarks, buildings and street scenes for display, as well as every vintage french or Paris book I could get my hands on!
Our production area was set up with a small display showing people our soap molds, soap cutter, and a few of our ingredients. People are always curious to see how our products are made. The soaps in rows on our baker's racks are testament to the fact that our products are made right here in our Montreal studio!
So, did you like our theme? What event theme should we choose next? We have an open house coming up in November to start planning for! The new collection will go live on the website on Tuesday morning, and I can't wait to share it with the world!